Writing

Why the next generation of advertising will be native to AI-generated conversations, not bolted onto them.

Real-time bidding was built for page loads. Conversations load one token at a time. Here's what has to change — and what surprisingly doesn't.

Privacy on the open web leaked because the surface leaked. AI products aren't the same surface — and the privacy posture shouldn't be either.

The ad industry spent a decade getting worse at contextual. It's about to get a lot better, for a reason nobody in ad tech predicted.