AdCP standardizes how AI agents discover, negotiate, and buy media. It's overdue and good for the category — but it stops short of deciding how an ad renders inside a chat answer.
Real-time bidding was built for page loads. Conversations load one token at a time. Here's what has to change — and what surprisingly doesn't.
Media buying is heading toward agents transacting with agents. We have seen the shape of this before, and here is what is genuinely different this time.
RTB turns every ad impression into a sealed-bid auction that clears in about a tenth of a second. Here is how that auction actually works, and why it replaced the old way of selling ads.