<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Growl Blog</title><description>Notes on advertising, inference economics, and the post-page web.</description><link>https://blog.withgrowl.com/</link><language>en-us</language><item><title>AI ads are here — and they don&apos;t look like banner ads</title><link>https://blog.withgrowl.com/posts/ai-ads-are-here/</link><guid isPermaLink="true">https://blog.withgrowl.com/posts/ai-ads-are-here/</guid><description>Why the next generation of advertising will be native to AI-generated conversations, not bolted onto them.</description><pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate></item><item><title>What RTB looks like when the page is a paragraph</title><link>https://blog.withgrowl.com/posts/rtb-for-streaming-responses/</link><guid isPermaLink="true">https://blog.withgrowl.com/posts/rtb-for-streaming-responses/</guid><description>Real-time bidding was built for page loads. Conversations load one token at a time. Here&apos;s what has to change — and what surprisingly doesn&apos;t.</description><pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Consent stops being a banner when the user just asked</title><link>https://blog.withgrowl.com/posts/consent-server-side/</link><guid isPermaLink="true">https://blog.withgrowl.com/posts/consent-server-side/</guid><description>Privacy on the open web leaked because the surface leaked. AI products aren&apos;t the same surface — and the privacy posture shouldn&apos;t be either.</description><pubDate>Sat, 14 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Why contextual targeting gets better when it&apos;s a prompt</title><link>https://blog.withgrowl.com/posts/intent-beats-audience/</link><guid isPermaLink="true">https://blog.withgrowl.com/posts/intent-beats-audience/</guid><description>The ad industry spent a decade getting worse at contextual. It&apos;s about to get a lot better, for a reason nobody in ad tech predicted.</description><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate></item></channel></rss>