AI ads are here — and they don't look like banner ads
Why the next generation of advertising will be native to AI-generated conversations, not bolted onto them.
- advertising
- thesis
- ai-products
#ai-products
ChatGPT Ads Just Launched: The Format, the Tiers, and What It Means
OpenAI started testing ads in ChatGPT on February 9. A labeled sponsored card below the answer, ad-free paid tiers, CPM pricing. The restraint is the story.
- advertising
- openai
- ai-products
- answer-engines
ChatGPT Ads Are Coming: What OpenAI's Leaked Plans Actually Tell Us
The Simo hire, the Head-of-Ads search, leaked Android strings, and a reported plan. ChatGPT ads are now a question of how, not if — and the format will decide everything.
- advertising
- openai
- ai-products
- monetization
Agentic Advertising Is Coming: When the Buyer and Seller Are Both Agents
Media buying is heading toward agents transacting with agents. We have seen the shape of this before, and here is what is genuinely different this time.
- advertising
- agentic
- rtb
- ai-products
Perplexity is putting ads in AI answers — what it means
Perplexity just started running ads inside AI-generated answers. It validates an entire category — and sets an early bar for what good ads in answers should look like.
- advertising
- ai-products
- answer-engines
- publishers